Monday, 30 June 2014

Analysis of a music video - Love on Top by Beyonce

Beyonce Knowles recorded the song 'Love on Top' for her album '4' and it was produced by Shea Taylor. The music video is performance based, with Beyonce dancing and singing infront of microphones with five male back up dancers along side her. She keeps the audience interested by changing outfits, showing her dancing expertise and the various different shots that she uses throughout.
The song is of pop genre, and this is felt with the up beat and happy video to match the song - you can tell because pop genre is supposedly 'feel good' and a slow video doesn't make the audience feel happy.
Although there isn't a narrative alongside Beyonce's performance, her changing outfits and back up dancers keep the video flowing and interesting.
New Edition's 'If It Isn't Love' video was one of the main inspirations for this music video, with the chorepgraphy and song lyrics reflecting that of the video and the song.

www.youtube.com/watch?v=Ob7vObnFUJc - the link to the video 'Love on Top'

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