Tuesday, 19 August 2014

Jon Hopkins ft. Lulu James - We Disappear


We Disappear - Jon Hopkins ft. Lulu James fits into the genre of Electronic, but doesn't feature the crowds or concerts such as other songs in this genre do, and was directed by Rob Chiu. This video heavily relies on the editing to keep the audience interested, with very fast changes and quick flashes of shots, and rewinding and forwarding. The lighting is used to either give her a silouhette or to keep her in the light, and the lighting is also used to create a strobe effect when the editing pace picks up. The mise en scene uses very natural makeup, and big airy costumes. She also has a hat and a mask, although these don't feature for very long in the music video. The black costume she wears features with long sheets of material coming off of her and outside of the camera's view, and without them; this is used for stylistic effect and to accentuate her dancing in different ways.
The editing of this music video is something that has inspired me, and I plan to use editing of a similar effect in my own production.

This photo sequence shows still images from the video's first 30 seconds. This is all the variation of colour schemes and shots, with the artist moving in the frames but no other changes. The editing is very slow; with a total of only 19 shots in the first 30 seconds. This reflects the pace of the song as well, fast editing with slow music can look too noticeable and the audience may not enjoy it as much. The colour scheme is dull at this point in the song, and there are no lyrics until 48 seconds into the video, so creative and stylistic effects aren't needed. 

This is a collection of shots from the rest of the video. In these still images I captured I tried to vary in shot length, colour and costume. Blue, red and white are the prominent colours in the rest of the video (as can be seen above), and this shows that as the video and the song progresses it becomes more creative and appealing to the audience. The bottom right still shows the artist upside down. This conveys the real creativity of the editor and director and shows the difference between riskier music videos (just performance based) to a video with a storyline, or something else running along side the performance (if there is one) to keep the audience focused.

"Can we make it last? Even you are so bad"


  "We don't know where, wishing you were there"


No comments:

Post a Comment