Shot Breakdown

Time	Lyric	Shot Info	Effect
0:00-0:13		Mixture of shots; all dull and grey; slow; mid shots all the way through; no variation; emphasise smoke	Slow motion
0:14	I can help you run away for good	Close up; lip singing; colours are still dull; focus on lips	Lips will have more colour but nothing drastic; still monochrome at this point; slow motion
0:20		First long shot; still grey (no colours) but hint of movement/dance; emphasise smoke	Slow motion
0:22	All for take what you had understood	Mid shot; slow movement; mix of shots; slow pace; emphasise smoke
0:25		Various shots of movement; slow; mysterious; emphasise smoke	Slow motion
0:30	All it takes is a little understanding	More personal; lip singing to camera again; mix with shots of movement; music picks up; quicken pace	Use prominent beat of music to guide editing pace
0:36		Long shots; her dancing is becoming more exaggerated; slightly quicker	Lessen the slow motion
0:38	After all don’t question if I would	Start with close up of lip singing, slowly zoom out to her chest, shoulders and head	Zoom
0:45		[Beat slows before picking up again]; mid shot/long shot; raise her body before dropping low	Slow motion; quicken the speed after beat picks up
0:45	Confess to me, make me feel it	Lights come in, (red, blue, white), dancing; mid shot
0:49	Confide in me, don’t resent it	----------‘’------------
0:54	Cause I can’t stop you	----------‘’-------------
0:55	For nothing	----------‘’------------
0:57	I’ll fulfil your desires for you	‘’	Slow the pace down as the music slows, and then quicken with the beat
1:02	Confess to me	This is a repeat of the chorus, the only change will be faster editing pace
1:12	I’ll fulfil your desires for you (x3)	Fast pace editing; bright colours; mix the frames with different colours so it’s like flashing, like a strobe
1:33	I can take the low	Close up (head and shoulders); uses her hands to draw attention to her face
1:34	Out of lonely	Show the loneliness she means – long shot of her on her own	Bright light behind her to make her the focus
1:40	I can stop the sense of slowing down	Make the shots slower towards the drop; the dancing lower (towards the floor) and mainly mid shots and long shots	Slow motion
1:47		Beat picks up again; emphasise this with fast editing and quicker movements	Quick edits; flashing colours; quickened frames
1:48	Don’t get lost in, if you only tell me	Long shot, showing her moving across the frame (side to side), through the smoke
1:55	I will help, just let me turn it round	Flashing colours, creates a ‘clubbing effect’ with coloured strobe	Fast editing
2:03		Music slows, revert back to initial shots of smoke and no colour	Slow motion
2:18		Slow down further; there is a beat in this section so edit to the beat, still no colour, range of shots from close up to long shot	Slow motion; slow editing
2:19	Only not to worry, no time left for me	Close up of her singing, varied with long shots of her dancing
2:35	No time left for me	Speed slowly picks up, still smoky and grey	Lessen slow motion
2:48		Music slows before picking up again, slow right down before quickening again; still no colour	Slow motion; quickened frames
2:50	Confess to me	Beat drops again, white light is brought back, shots of her dancing	Medium pace editing (following beat); no slow motion
2:54	Confide in me	Close up of her singing; hand movements becoming more erratic, singing more passionate
3:03	I’ll fulfil your desires for you	Looking straight into camera (personal); no hands
3:05		Music quickens further, along with lyrics the close ups become wilder, the dancing is quicker and bigger, reverse shots are used to catch the audience’s attention, bright colours flashing (coloured strobe AND normal strobe feature)	Quickened frames; reverse shots; slow motion where necessary
3:13	Cause I can’t stop	Close up; lip singing; increasingly erratic
3:21-3:52		Long dance section, featuring repeated lyrics, just dancing, long shots and mid shots only, flashing colours and strobe	Fast editing, reverse shots, slow motion where necessary
3:53 till end		Music slows and loses prominent beats; dancing is slower, predominantly mid shots and close ups; little colour, emphasis on smoke	Slow motion, reverse shots

Digipak Designs - Audience Research and Conclusions

I chose 10 boys and 10 girls that fit my target audience profile to look at the 10 designs that I had done for my back cover of my digipak and asked them to put a line under each one that they liked. This would give me an idea of the design and layout that I should be using.
Below is are scanned images of the results that I got:

These results have told me that the image of the hand reaching up was the most popular, following was the design of the two hands and then finally was the biting lips. This will allow me to make decisions based on whether I want to use the sketches for my back cover, my CD cover, my inside booklet or even at all. 

This audience research has really helped, because I was going to use the design of the hand reaching upwards and the writing on the side, but the research has shown me the writing beneath is the most appreciated - this has saved me from a making a marketing error, and will hopefully contribute to the success of my digipak. 

Because of this I have decided to use the design featured below as my back cover to my digipak: 

This final design features the barcode and the record company at the bottom centre of the back cover. I feel that this back cover will be popular with my target audience due to the positive feedback I got from my survey. I also believe that it will make people associate this album with mystery and creativity, something raw and powerful. This is found in the sketch - it's unifinished, it's not painted or finalised it is just a simple sketch, but the gesture suggests reaching for something, and that will really capture people's curiosity - and will hopefully contribute to the success of this digipak.