Love on Top - Beyonce ; Analysis

 

Beyonce is well known for her fashion statements, such as in Crazy in Love with the orange dress, and the black leotard in Single Ladies. This is reflected in this video as well, with her outfits being current and good looking. They all emphasise her assets but not so much that it's the only thing the camera focuses on - this is appreciated by the audience as Beyonce has a lot of younger fans too.

In Love on Top, Beyonce is represented as very happy and joyous - this is shown through her facial expression which is emphasised through the close up camera shots on her face. The dance as well is very bouncy with big movements, this connotes that she is carefree and happy in this moment - this will hopefully transmit into the audience as well, making them listen to this song when they want to feel happy and excited.

The camera makes a note of Beyonce's outfits as well, where they give a full body shot (long shot) to show the full outfit to the audience - this way her fashion expertise is recognised and the audience will recognise her for it. All the outfits are very current and 'in' - this suggests that she is on top of the latest fashion and therefore can be seen as a fashion icon or inspiration. This focus on her and her clothing can suggest she is successful as an artist (with her singing and dancing talent) and successful in the fashion industry as well (with the focus on her clothing changes).

Links to Beyonce's past videos can also show her fashion and artist recognition and success. For example, in Beautiful Liar ft Shakira both artists show their talents for dancing and singing - it is very popular for successful female artists to be skillful in both areas - and their dark outfits are easy to move around in and still show off their assets (their toned bodies and curves).
Beyonce's more recent release Drunk in Love shows not only her talents as an artist, but also as a woman. Beyonce has been renowned for becoming famous through little over the top sexualisation, until her newest album. In Drunk in Love she rolls around on the beach and wears her wet clothing whilst she dances - this sexualises her in ways that were very subtle in her previous videos - this has given her a new audience and yet she still keeps her original one by the talent from the music itself. The video is in black and white and this represents her as mysterious and seductive - something she hasn't emphasised before.