Friday, 19 September 2014

Mood Board for my Target Audience


I feel that this mood board really gets across the feel for my audience and the things that they enjoy. They either dance themselves or can simply appreciate beautiful movement. The club lights reflect their sociable lifestyle, how they like to go out 'on the town' with their friends and have a good time. The festival pictures show their love for music; and again their love for going out and having a good time with friends. The two pictures of tumblr and instagram renowned Camila Low are more to represent her tattoos and clothing style (simple and plain); the tattoo is also shown through male model Diego Barrueco. The picture of the couple and the two female models standing up are to show that my audience has a good relationship with their peers, and to again represent their clothing styles. 'Don't even look at me' is a quote I took from the clothing website O-Mighty. This website is popular in the Charlie-Barker-Joanna-Kuchta-Elizabeth-Bishop world (female models from the mood board), and also reflects the clothing choices for my audience. It is also to show that they are not a passive audience, and are confident in their beliefs. Finally, the picture of the man in a horse mask standing in front of the famous 'Welcome to Las Vegas' sign is purely to show that my audience have a good sense of humour, and this allows to lead an enjoyable life and to listen to enjoyable music and to watch enjoyable music videos.

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