Friday, 26 September 2014

My Music Video Treatment

Artist - Disclosure and Jessie Ware (vocals)
Song - Confess To Me
Director - Sophie Barton
Genre - Dance and Electronic

This music video is trying to bring back the performance element of music. The video will consist of a singular female dancer in a room full of smoke dancing to the song. As seen in the mood board previously the video will use lots of bright lights to either silhouette the artist or to allow the camera to see her. This lighting will be accompanied by creative and quick post production effects, with the pace of the music reflecting the pace of the editing and the array of colours. The video will wholly take place in a dark room with smoke surrounding the artists ankles - this will give a mysterious and timeless effect.



STYLE
Because this video doesn't have a narrative strand the costume can be as different or as simple as is wanted. The costume should be simple in pattern but different in design. For example, I wish to use a few different costumes with one being just a leotard. When said it doesn't sound like anything imaginative, and being plain black it doesn't shout out "notice me!" but in being so simple and showing off the entire leg it can be louder than most people think; with no prominent locational features either the focus will be on her and what she's wearing - and so the leotard will have a bigger effect than anticipated. 



Why Choose This Music Video?
This kind of music video can really stay current and up to date 20 years into the future, with dancing and performing being a constant in successful music videos. With this the video can be enjoyed in the future as well as in the present, which not only prolong this songs success but the success of others. The contrasting beats can stay in the audience's mind and because the post-production effect will be unique the audience will recognise that technique in other aspects of media with this music video. "I can help you run away for good" is the first line, and this will consist of the dancer slowly moving through the smoke. No bright lights will be used at this point to try and keep it quite low and monochrome; making the introduction of the lights more effective and dramatic; the lights will come into the video on the first chorus "Confess to me, make me feel it" which is also when the beat drops, and so the pick up in pace and the introduction of colour will have an enhanced effect on the audience. The cuts between shots of the dancer will create a kind of erratic feel to the audience, because it'll be quicker than most music video editing. This will mean that the video seems more mixed and diverse - and the flashes in colour from the strobe light and from the editing pace will mean that the audience will always have something new on the screen.
Especially in the chorus, the shots will cut to the dancer lip singing to the song. This will let the audience know that the dancer is in fact the artist.

Methods and Technique
The methods that I will use to create this music video are varied, and are only used to create a more unique video. I will use very fast paced editing when the beat drops, and then a relatively 'in time' pace for the verses; I feel that this will reflect the speed of her dancing and the speed of the song. I will play frames backwards and forwards to reflect the pace of the song and the dancing, as well as piquing the audience's interests as this technique is not often used. 



When and Where?
Due to the nature of the video itself, the when isn't really a problem in regards to the weather and the time of year, but the filming will take place in October 2014. For the location of the dancing, the Drama Studio at The Downs School is the best option - not only is it easily accessible for the artist but it also close to the artist's place of residence, and so transport would not be an issue. The studio is a large, open area which will allow the artist to dance openly and the room is black which fits the criteria as well.

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