Digipak Analysis 2

• The Pussycat Dolls were a huge band around 2009-2010, until they split up. They relied on heavy sexualisation to attract audiences, and they collaborated with major artists from that time such as Will.I.Am, Busta Rhymes and Snoop Dogg (all male). 
• This booklet from their self entitled album really shows their sexualisation, how they're wearing tight clothing and showing off midriffs and bare legs. This is attract males audiences by their physical beauty - in the face and in the body. Female audiences are attracted by their music and because they aspire to be as beautiful as these five women, and so they buy their album to try and resemble them. 
• The front cover (the black background) shows them all as equals, all in a line and all wearing similar clothing. Their chosen pose (standing up and profile) are to show their bodies off, to show how thin their legs are and how flat their stomachs are. This is a technique definitely used to attract male audience members, and with them stood all closely together it promotes sexuality. 
• Their make up is natural in the face but around in the eyes they've used a lot of eye shadow and eye liner to try and draw the attention to their eyes. This is heavy eye make up is seen as sexual and seductive and is used by most women when they want to attract men. This method really oozes sex, and combined with their clothing choice and body language it really is a heavily sexualised album cover. 
• The black background also connotes mystery and power. The mystery element is not about the body as little is left to the imagination, but more of what would they be like if a male fan got them alone? This question will rake in many male audience members and is a strong technique to use. Power is represented because they have the ability to draw people to their album and buy it because of the focus on them and their bodies. The black background makes their tanned skin stand out a lot more on the cover, and the power element is in the attention grabbing element of the cover.
• The title of the album is on the top of the cover, so that the audience reads that first (otherwise it wouldn't get read because people would be too busy looking at the girls and not the album). The name of the band is put in multi-colours - this could mean that the band represents various different colour connotations, such as red meaning danger, green meaning freshness and fertility and yellow meaning happiness and energy. These different attitudes can represent them as the perfect women, making them more attractive to their audience.  
• The white background represents the back cover of the album. The white connotations are of purity and innocence - and yet they are all wearing little clothing and Nicole Scherzinger (the centre band member) is wearing tight, black, leather trousers, which in itself contrasts with this initial idea of 'innocence' that the colour white brings. 
• The poses and positioning of the five band members don't represent equality now but centres it's focus on Nicole. She sings the lead vocals in the band and has therefore been told to take centre stage to draw attention to herself. All the other band members are showing a lot more skin than Nicole in this image, and this is because she is supposed to represent the one that everyone wants and so she can't be 'easy' to get. Therefore, they put her in sexualised clothing and in a sexualised pose but then they turn around with the trousers and say 'but you can't have her'; this is enough to get any males attention, and so they may buy the album to try and get closer to the idea of having her. 
• The PCD on the front is faded in grey, and yet on the back cover is bold in black. This is because on the front cover having white would lessen the mysterious effect. And on the back having it bold in black is reflective of the saying "She looks like a flower but stings like a bee", meaning that although they may look more innocent than the front cover, but they are still the sexual, powerful women that they represent on the front cover. 

•  The CD has a real urban feel to it, with the font of the letters and the lack and grey colour scheme. It makes them seem hard and tough, and the front cover represents them as sexual as well. It also synergises with the front cover, having the same font for the 'PCD' and using the same colours as well - it is clear that they are from the same album. The gold 'PCD' at the bottom really stands out the CD, the colour choice can represent the music and the women being golden, and it also portrays them as being wealthy. 
• The disarray of letters across the CD reflects chaos, a wilder lifestyle. This is a way of living that many people aspire to be a part of, and this could a reflective of that - that they have what their audience doesn't. 
• The back cover uses the same font as the rest of the album for the song list - again synergising well. The writing is in yellow because it stands out on the black background, and because yellow (although associated with energy) could also be connected to gold, and therefore money - this is supported by the writing have a green tint to represent dollar bills. 
• The song names themselves also have sexual connotations, such as "Flirt" and "Right Now". This can attract a male audience, and therefore the album will have a higher success rate.