Digipak Designs

I have done a design for the back cover of my digipak, this cover has followed my album cover ideas of 'abstract art', and sticking with the idea of sketches of different things (such as the wings and the tiaras on my album cover, and the same on the magazine advert) I have decided to branch out - to things like hands, eyes and lips. These things I think are nice to see sketched, it produces a raw aesthetic and everyone can relate because everyone has these body parts. I think that this will work, because my target audience like things to be natural and not synthetic or artificial, and I feel that with art a rough sketch is the best way to get that across.

Although this is the first design that I did, I really like it. I think that because it is so simple but the gesture can be read to such an extent that it will have a profound effect on my audience. They will appreciate that a lot of work has gone into this design yet it looks so easy and simplistic. I think that the gesture really shows vulnerability, which also follows with the connotations of the colour white where vulnerability and innocence are common themes associated with white. The sketch really stands out on the page, and because it looks so rough I really do believe that my audience will find the aesthetic strong, and powerful. 

Below is the sketch that I copied from google images and the digipak (Rihanna - Loud) that I took inspiration from for the layout and the font style. 

I chose Rihanna's digipak because this album cover was very simple and yet it was a massive hit for the Barbados-born artist. The only thing missing from my own design is the barcode, which I left out originally because I wanted to focus on the design elements first, and then add in the final details once I had come to a decision. 

This is my second design below:

I decided to use lips for this design because I wanted to experiment with different sketches and layouts of the text. This layout was inspired by Florence and the Machine 'Lungs', but instead of sketching lungs I used an image of sketched lips. I also decided to use an image of the person biting their lip, this is because the film 'The Rocky Horror Picture Show' uses a biting lip as their iconic image, and that film is something that my target audience would love the individuality of. I think it's a really good design, but I'm not sure if it's right for the back cover of my digipak. 

Below is the inspiration for this design.

The third and final design that I did was with another sketch of hands, but this time a pair, and held out as if asking for something. This is to try and persuade the audience to really pay attention to the CD and that the hands reaching towards them will make them feel more of a connection with the album. 

Below is the back cover design that I did: 

I drew the hands sketch myself, but got the inspiration from an image I found on Google. Because the drawing is wider than it is long, I though the layout was suitable and would look more professional. Keeping the whole back cover in a colour scheme of white and grey I believe will make it flow better, and because the front cover will be a monochrome colour scheme it then synergises with the rest of the album. The inspiration for this design was, again, the Lungs album by Florence and the Machine, and also because I wanted to expand on the sketched hands idea - but instead of having a hand doing something different I decided to explore with two hands doing something different, to try and mix things up a bit. 

Below is the inspiration for this design: