Target Audience

My target audience is both genders between the ages of 15 - 24, this is because this genre of music (dance and electronic) is popular amongst the younger generation, so this is a logical and practical decision.
After conduction audience research (a digital questionnaire) I found out the following information:
- They enjoy going to music festivals in the summer months, such as Glastonbury and Reading. The dance tent is their favourite place to go at any festival, but in particular at Reading Festival the Dance tent and the NME stage were the most common answers.
- The internet and social networking are commonly used amongst my target audience, so conducting my research digitally gave me a lot more responses than I thought I would receive.
- My audience responded that they wanted a video that brought something different and raw. I have interpreted this response as not being completely over done with post production effects and CGI, but to use basic equipment and a simple style of video - which is what I have aimed to achieve. They responded that "a video that tries to different and yet includes a romantic storyline is something that can never be different." This has given me a lot of confidence because my video is neither narrative nor romantic, and so I truly believe that my target audience will enjoy my video.

The mood board above represents the interests of my target audience - festivals, fashion, texting and socalising and reading. The majority of my audience will enjoy socialising and talking to their friends, sharing music and film tastes and talking about the weekend. As I found through my research, texting and socialising are the two ways that my audience communicate with each other, and so the digital questionnaires are something I will continue to use and I will create a website and a Spotify page for my audience to listen and explore my artist online. Because of the expressive and creative traits that my audience will have (experimenting with fashion and music) this will allow them to enjoy my video with an open mind, and they will be able to the style of the video as well as the content.

EXAMPLE PROFILE:

Age - 19

Name - Liv 

She is in her first year of University and is a common visitor to the clubs around

her campus.She is always socialising and meeting up with her friends at Uni and 

at home, and she makes time for her education as well. To keep her going 

through all her studying, she listens to up beat music to keep herself in a good

mood. She runs a fashion blog and she is a member of the photography society

at her University. Her appearance is very laidback, with flannel shirts and Doc

Martens being the most recognised items in her wardrobe.