Music Magazine Advert 2

• The captial, bold, white letters are the first thing you see when you look at this magazine advert; it is the name of the artist because that is the most important thing - if you remember the artist you can find the album, whereas if you only remember the album there could hundreds of the same name. It stands out on the blue background, and recognises that it goes hand in hand with the clouds and the 'Born to Die' at the bottom of the advert. 
• 'Born to Die' is the name of the album and is the second most important thing on the advert - which is why it is the second biggest piece of writing and also why it has the same font as the artist's name. The colour of the text synergises with the colour of the sky, and shows a theme of white and blue in the advert. 
• The thinner and italic text shows the date the album is out and tracks that feature on the album; as well as the website url of the artist. All this information is just detail, and something that although is helpful to the audience (and why it is on the advert) but it isn't the most important thing - if an audience member were to get a glance of the advert it's better to read the artist's name and maybe the album name rather when the album is out, as they may not know what album it is referring to. 
• The pose of the artist is very simple, and yet effective. She has stuck to the theme of white and blue by wearing a white blouse, and because it's buttoned to the top it doesn't sexualise her. This gives her an edge, because most female artists are over sexualised to bring attention to them - such as Rihanna, and Miley Cyrus.
• The reference in the bottom left hand corner to trading giant Amazon shows that you can buy the album digitally - this shows that she is modern and current, because the majority of modern day society will download their music to their phones or iPods rather than buy the actual album from a music shop. The website address also reflects this.